Demographics
West Michigan's First Cottage Show
The cottage is such a huge part of living in Michigan that it's difficult to believe that just a few years ago, this became the first show dedicated to cottage and lakefront living. We now operate Cottage & Lakefront Living Shows to cover both Michigan coasts, with the addition of the Novi show. Our patrons are the best example of how much a part of life Michigan's lakes and cottages are to its residents:
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Great Prospects!
Income
| 0-$40,000 |
3% |
| $40,000 - $80,000 |
43% |
| $80,000 - $120,000 |
30% |
| Over $120,000 |
25% |
Age
| 25-34 |
5% |
| 35-44 |
12% |
| 45-54 |
31% |
| 55-64 |
46% |
| Over 65 |
7% |
Qualified Buyers!
- 56% Own a cottage
- 92% of those on water
- 25% Own primary home on water
- 22% Considering purchasing primary home on water
- 22% Considering purchasing a cottage or lakefront property
Patrons came to the show for:
- 50% Cottage furniture & accessories
- 26% Traditional & cedar log home builders
- 37% Outdoor furniture & gazebos
- 9% Cottages & lakefront property
- 72% made a purchase at the show
DeVos Place Facts
- DeVos Place is the perfect waterfront home for this show. Located in downtown Grand Rapids, it's easily accessed by all of West Michigan via major highways.
- A 160,000 sq. ft. “Class A” exhibition hall with no pillars
- 12 enclosed loading docks